Online marketers know the significance of lead generation for businesses, hence they use a number of strategies and tools to enhance their process. Automation and chatbots have been growing into all parts of the industry, taking up various roles and responsibilities that an average user would have t...

Consumer behavior and expectations are constantly evolving. Today, people expect a high level of interactivity with the brands they deal with, whether it's a compliment, concern, complaint, or question via social media, or the ability to quickly reach out to a member of the customer support team. ...